US Literary Agents The Why, How and Where

US Literary Agents: The Why, How and Where US Literary Agents: The Why, How and Where While self-publishing is a perfectly valid way for writers to have their work read, there are a number of upfront costs and time-commitments that make can it prohibitive for many writers. Often, the cost of printing small runs of books drives up the cost per unit. Most authors struggle to break even with slimmer profit margins, not to mention warehousing a large number of unsold books and marketing them to hard-to-reach audiences. And with eBook publishing, the market is just too saturated, making it difficult for writers to get noticed. By the time all is said and done, writers may wonder where all their free time went that could’ve been spent on well†¦ writing. To make larger profits and take advantage of wider opportunities, traditional publishers are the way to go. Not only do they have established distribution networks and brand recognition, but they don’t require any upfront cost from an author. There is a problem, however. Most traditional publishers, especially the larger entities, don’t communicate directly with writers. Why? The reason is that, nowadays, there are many more writers and fewer opportunities than there used to be. Anyone with an email address and delusional sense of their own abilities can submit their work, and it becomes harder to determine which authors are worth publishing. Traditional publishing houses use literary agents as a way to separate the wheat from the chaff. Why Do I Need a US Literary Agent? US literary agents allow American writers to get their foot in the door with traditional publisher, they also serve a number of functions: Offer realistic comparisons of your skills in comparison to similar published authors. Help craft your book proposal or manuscript to a professional level Find and distribute your work to potential publishers that fit your book’s genre/type Negotiate the terms and agreements of contracts between you and the publisher, as well as subsidiary rights and usage Suggest in-person marketing activity to increase your sales and public persona (i.e. book signings, interviews, public speaking engagements) Help create future profit-generating works Forward your royalty payments and book advance US literary agents have worked in the publishing industry for a number of years. Agents combine the practical experience of the evolving publishing process with connections that fostered from years of networking. In exchange for a percentage of your earnings, agents work on your behalf to make your life easier as writer so you can concentrate on creating your best work. Before Hiring US Literary Agents After deciding that you can enlist the services of a literary agent, there are a number of things you must research before approaching US Literary Agents: Analyze all the books that will compete directly with your work. This includes best-sellers as well as lower-tier works. Pay attention to how your book’s unique qualities set it apart from the competition while reaching the same—if not greater—audience. Fiction writers should have a completed manuscript, although some US literary agents may only require a few sample chapters. This includes having a proofread/copyedited manuscript that can be submitted digitally or in print. For nonfiction authors, make sure your finished work is in a presentable state. If you have an idea for a non-fiction book, be prepared to have an adequate pitch prepared, along with related works that could tie into the finished product (i.e. published articles that may function as chapters of your work, college thesis, etc.). Be familiar with the catalogs of publishers that would be likely to print your work. Would your book be a good fit? Having a realistic knowledge of the available avenues for your work shows a literary agent that you’re not only aware of the market, but that you’ve done your homework. Once you’ve done all the adequate prep work, it’s time to make a list of all the viable agents that may consider working with you. But where can you find US literary agents? Where to Find US Literary Agents Unless you’ve had a literary agent contact you, the task to find an agent is in the author’s hands. There’s a number of ways to find US literary agents that can help you publish your book: Conventions and Events: By nature of their work, literary agents must be social and rub elbows with everyone in their industry. Where does this happen? Conventions and literary events. While there are some conventions that are geared strictly to the publishing industry, don’t forget that attending related events offer opportunities to have your work published, as well. For instance, a Comicon at a nearby university can give opportunities for science-fiction and fantasy writers a place to meet agents. Similarly, nonfiction writers can meet interested agents at niche events—a book on drone modification could find an agent at an RC-enthusiast event. The advantage of these events is that you meet someone face-to-face, as well as have an opportunity to pitch your work and get feedback. Plus, it never hurts to exchange business cards. The downside is that these events cost money and time. Detective Work: If you’ve gathered the list of competing titles in your genre (see â€Å"Before Hiring a US Literary Agent† above), you can go one step further and find out which literary agent is responsible for helping the work become published. Often, this is found in the â€Å"credits and acknowledgements† section of a book. If you cannot find the recommendation there, try contacting the PR/publicity department of the publishing company. Finally, if this method doesn’t work, try contacting the author directly. The author may give their agent’s direct details and perhaps a recommendation before contacting them. Then again, the author’s email might be handled by an agent directly. Online Lists: There are a number of lists compiled that offer a number of agent’s contact information, as well as their submission guidelines: AgentQuery LitRejections Poets Writers WritersNet Writer’s Digest Social Media: Just about any literary agent is on social media. It’s the way the publicize works and judge a potential author’s viability as a client (i.e. # of likes). Because LinkedIn, Facebook, Twitter, and other social media sites have a search function, you can find US literary agents that are locally-based or have their specialized-genre preferences listed on their profile. You can contact the agent through the social media platform that you found them, or find related webpages that list their guidelines, client roster, and so forth. Once you have a list of at least five agents, you must compose a query letter for each. What is a Query Letter for US Literary Agents? Literary agents expect a query letter from their potential clients. Essentially, a query letter serves as an introduction to you and your potentially-published work. The form is quite simple: an introduction/referral, a â€Å"pitch† (a persuasive description of your work and why it deserves to be published), your qualifications, and a closing. Be aware that agents have their own submission guidelines, so be sure to do your research beforehand to find the right fit. Some US literary agents only accepted postage-based query letters, while others only accept email query letters or submission forms through their webpages. Also, don’t jump the gun and attach your work unless it is specified in the submission guidelines of the work. Agents typically avoid viruses on their computers this way, or they may not receive them at all from spam filters. After the Query Letter Once your queries are sent out, three possible outcomes arise: If the agent is interested in your query, you’ll be contacted by the agent. Typically, they’ll ask to see your finished manuscript or book proposal (for non-fiction writers) upon request; as stated before, your work should be in completed state before contacted agents for this very reason. If you don’t receive a response from an agent, be sure to follow up after a week or so. US literary agents are busy individuals, so things do get lost or forgotten in the mix. Your follow-up should be another form of contact, such as by phone or social media, as a contact email may have changed, their inbox may be full, or their spam filter sorted out your query. If your query is rejected, be sure to thank the agent for their time. If they offer any feedback on your work, this can be interpreted as a way to shape up your work for future publications. If they don’t believe your work is a good fit for their publishing talents, ask for a recommendation for other agents. Remember to not take rejection personally or be disheartened by a US literary agent. After all, literary agents have their own rules of conduct when dealing with authors, and some may just be overwhelmed by the clients that they currently work with. Continue to submit queries or improve your work until you find an appropriate agent. [As a side note, US literary agents may filter out foreign submissions from outside the US. Entering into a legal contract—especially one with obligations that only pertain to the United States—may ward off agents who feel that their time-investment isn’t worth the risk should a project fail or that various international laws/rights may be transgressed by their representation. If this is the case, you may have to pursue domestic literary agents in your country before considering American markets. Saying that, FWU’s own PJ Aitken is based in the UK and is contracted to a US agent]

Combustion Definition in Chemistry

Combustion is a chemical reaction that occurs between a fuel and an oxidizing agent that produces energy, usually in the form of heat and light. Combustion is considered an exergonic or exothermic chemical reaction. It is also known as burning. Combustion is considered to be one of the first chemical reactions intentionally controlled by humans. The reason combustion releases heat is because the double bond between oxygen atoms in O2 are weaker than the single bonds or other double bonds. So, although energy is absorbed in the reaction, it is released when the stronger bonds are formed to make carbon dioxide (CO2) and water (H2O). While the fuel plays a role in the energy of the reaction, its minor in comparison because the chemical bonds in the fuel are comparable to the energy of the bonds in the products. Mechanics Combustion occurs when a fuel and an oxidant react to form oxidized products. Typically, energy must be supplied to initiate the reaction. Once combustion starts, the released heat can make combustion self-sustaining. For example, consider a wood fire. Wood in the presence of oxygen in air does not undergo spontaneous combustion. Energy must be supplied, as from a lit match or exposure to heat. When the activation energy for the reaction is available, the cellulose (a carbohydrate) in wood reacts with oxygen in air to produce heat, light, smoke, ash, carbon dioxide, water, and other gases. The heat from the fire allows the reaction to proceed until the fire becomes too cool or the fuel or oxygen is exhausted. Example Reactions A simple example of a combustion reaction is the reaction between hydrogen gas and oxygen gas to produce water vapor: 2H2(g) O2(g) → 2H2O(g) A more familiar type of combustion reaction is the combustion of methane (a hydrocarbon) to produce carbon dioxide and water: CH4 2O2 → CO2 2H2O which leads to one general form of a combustion reaction: hydrocarbon oxygen → carbon dioxide and water Oxidants The oxidation reaction may be thought of in terms of electron transfer rather than the element oxygen. Chemists recognize several fuels capable of acting as oxidants for combustion. These include pure oxygen and also chlorine, fluorine, nitrous oxide, nitric acid, and chlorine trifluoride. For example, hydrogen gas burns, releasing heat and light, when reacted with chlorine to produce hydrogen chloride. Catalysis Combustion isnt usually a catalyzed reaction, but platinum or vanadium may act as catalysts. Complete Versus Incomplete Combustion Combustion is said to be complete when the reaction produces a minimal number of products. For example, if methane reacts with oxygen and only produces carbon dioxide and water, the process is complete combustion. Incomplete combustion occurs when there is insufficient oxygen for the fuel to convert completely to carbon dioxide and water. Incomplete oxidation of a fuel may also occur. It also results when pyrolysis occurs prior to combustion, as is the case with most fuels. In pyrolysis, organic matter undergoes thermal decomposition at high temperature without reacting with oxygen. Incomplete combustion may yield many additional products, including char, carbon monoxide, and acetaldehyde.

Teen Pregnancy - 1426 Words

Introduction Teen pregnancy is often unplanned and challenging for the future life of mother and child. The increase risk of health problems for both mother and baby occur during teen pregnancy. Teen pregnancy impacts adolescent development in all aspects: physical, emotional, cognitive, and social development. Negative consequences result from teen pregnancy include: low income, increased school dropout rates, lower educational levels, and increased rates of substance abuse (Garwood, Gerassi, Reid, Plax Drake, 2015). Risk factors of teen pregnancy lead to risky behaviors that increase the likelihood of teen pregnancy. Primary risk factors for teen pregnancy include: poverty, low socioeconomic status, limited maternal education†¦show more content†¦Interventions have shown to address issues related to adolescent sexual behavior such as reducing sexual partners, reducing unprotected sexual intercourse and decreasing teen pregnancy. Healthy Teen Transition is a teen outreach program, it is an intervention program that is offered in schools, after school programs and community settings. Healthy Teen Transitions teen outreach program overall goal is to help adolescents build relationships with supportive adults, build interpersonal skills and critical thinking. In efforts that adolescents will develop a positive view of their future through various opportunities and experiences while in the program (Walsh et al, 2016). Physical Development According to researchers Patel Sen (2012), teen pregnancy can result in severe physical health issues. Researchers conducted a study that examined the physical and mental health outcomes associated with teen pregnancy. Teen mothers were reported to have the poorest health of all women examined in the study. Teen mothers’ poor health may be linked to lack of education in prenatal and postnatal care. Teen mothers may neglect their own physical health in efforts to care for their child. Teen mothers’ physical health problems may be linked to lack of financial resources for adequate food, nutrition, and medication (Patel Sen, 2012). There has been little research that has examined teen pregnancy and theShow MoreRelatedTeen Pregnancy1023 Words   |  5 PagesDoes access to condoms prevent teen pregnancy? Adolescent pregnancies remain a concern in public health worldwide. The World Health Organization (WHO) has indicated that annually about 16 million girls between 15 and 19 give birth. Indeed, in many countries policies and programs are developed and implemented for the prevention of teen pregnancy and reduction of risks and consequences it might cause. Furthermore, that a teenager becomes pregnant poses a risk to her health, her life and the fetusRead MoreTeen Pregnancy1246 Words   |  5 PagesA topic in American society that has proved to be an ongoing, and growing issue is that none other than teen pregnancy. In recent years, teen pregnancy rates have been increasing, which ultimately led to the topics increase of public and media attention. In American society teen pregnancy is often associated with negligence, as well as being irresponsible. In American society sex education for children is underdeveloped and instead society tends to use fear and shame to highlight/combat the dangersRead MoreTeenage Pregnancy And Teen Pregnancy1546 Words   |  7 PagesTeenage pregnancy is pregnancy in human females under the age of 20 at the time that the pregnancy ends. Low-income communities have the highest teenage pregnancy rates in the United States. Because of the fact that this is a very controversial issue in the United States, it is very important that most questions be addressed. Questions like, why is a teenage girl in Mississippi four times as likely to give birth as a teenage girl in New Hampshire? Or why is the teen birth rate in Massachusetts 19Read MoreTeen Pregnancy : Teenage Pregnancy1404 Words   |  6 PagesLauryn Jones Block 5 4/27/16 What is Teen Pregnancy? Teenage pregnancy is pregnancy in human females under the age of 20. A girl can become pregnant from sexual intercourse after she has begun to ovulate which can be before her first menstrual period, but usually occurs after the onset of her periods. In well-nourished girls, menarche usually takes place around the age of 12 or 13. Most teenage girls don t plan to get pregnant, but many do. Teen pregnancies carry extra health risks to both the motherRead MoreTeenage Pregnancy And Teen Pregnancy1057 Words   |  5 PagesTeenage pregnancy is a common thing here in America. It seems teens are getting pregnant more than the average married couple. There are some risk factors teen moms face and there is also another great turn outs. There is a major difference between the two. It’s important to tell teens the turnouts of teen pregnancy for the good and bad parts. There are risks of having sex, teen moms can make a difference for her and the baby, the risk of having HIV and/or any other STD’s, and the effects on theRead MoreTeenage Pregnancy And Teen Pregnancy1341 Words   |  6 PagesTeenage pregnancy is a prominent dilemma in our nation because it continues to place adolescents into delinquency. According to the United States Health and Human Services, three out of ten American teen girls will become pregnant at least once before they reach the age of twenty. That is nearly 750,000 teen pregnancies in a year (1) (HHS Pg.2 2014). Also according to U.S. Department of State, teen pregnancy budgets the United States and tax payers approximately seven billion dollars annually (2)Read MoreTeenage Pregnancy And Teen Pregnancy1664 Words   |  7 PagesTerrazas English 4 Miss Stahlecker 4 November 2015 Teenage Pregnancy According to cda.org, in 2013, a total of 273,105 babies were born to women that were in between the ages of 15-19 years old. Teenage pregnancy is a major concern in today’s society. This paper will talk about teenage pregnancy, statistics, ways to prevent teenage pregnancy, and after birth options. So why is teenage pregnancy so important? Some people are concerned about teens getting pregnant at such an early age. There are otherRead MoreEffects Of Teen Pregnancy On Teens1643 Words   |  7 PagesEvery teen has dream about how they want to graduate from high school and then go to college, but some teens are not willing to take the challenge. Some of these teens want to drop out of high school and other teens want to keep furthering their education. For some there are obstacle that life throw at them to be able to accomplish their goals. Earning an education is challenging enough, but when there is a teen parent trying to finish their education it becomes more difficult than it would beRead MoreTeenage Pregnancy And Teen Pregnancy905 Words   |  4 Pagesâ€Å"16 and Pregnant†/ â€Å"Teen Mom† Promote or Discourage Teenage Pregnancy? (Agree/Promote) When it comes to the topic of do TV shows like â€Å"16 and Pregnant† and â€Å"Teen Mom† promote or discourage teenage pregnancy, most of us will readily agree that it in fact does promote teenage pregnancy. Where this agreement usually ends, however, is on the question of how does this promote teenage pregnancy. Whereas some are convinced that it promotes teenage pregnancy through the fame some of the young couples haveRead MoreThe Effects Of Teen Pregnancy On Teens978 Words   |  4 Pagesare getting younger in age, and the birth rate is rising higher. Mississippi has the highest birth rates in teen pregnancy, and has held this title for the past few years. This problem has had such a rise to fame because this is a problem that can be prevented. Parents and communities should take action to help lower the teen pregnancy birth rate in Mississippi. Since the birth rate in teens is so high that means there is more need of government assistance. This becomes such a problem in states because

Public Relations Project and Campaign Planning

Questions: 1. Describe the situation that gives rise to the problem or the opportunity. Factors you might consider include competitive pressures on the business, issues about awareness? 2. What the client wants client brief for pitch? 3. Expand on the work you have done earlier into a full plan for your client one they could take and use straight away if they chose to do so? Answers: Introduction In-store shopping plays a major role in the communities of Australia. The business has tremendous impact on the local communities and encourages the consumers to gain the advantage from these retail operators. But this has been found that the local communities neglect the in-store shopping and focus more on the online shopping. Thus there has been an urgent need of reviving the in-store business that offers the local community an identity and convenience to the consumers. In this assignment a strategic PR plan as has been initiated for the small business organisation to aware the consumers about the importance of in-store business. 1. Problem and Opportunity Statement The small shops and business play important role in meeting the needs of the community. A survey of the consumers of Australia reveals that the small business offers an identity to the community. 58 % of the customers believe that small business offers convenience to the community and forty-five percent of customers believe that small business offers superior services to the customers (Elsworth, 2013). Thus there is an immediate need of promoting the small business in the community of the country. The in-store business has a significant contribution to the customers by offering products and services directly to the customers. The in-store business has sales advantages. The in-store business gets a scope to have communication with the customers directly. The personal relationship will be built and the business can reach the target audience offering direct messages. Instore, business is considered an effective way in order to build long-run relationships with the customers. This grows a flexible business and low-cost business as well. In the online business, the customers get comparatively fewer opportunities to examine the products and procure the products on their choice. 2. Client brief for pitch There are some disadvantages in the in-store business. It is told that due to the direct communication with the customers the owner of the small business spends more time in the interaction. The second important thing is that the small business cannot get new customers as it focuses on the specific number of the customers (Queensland Government, 2016). Thus there is need of developing PR tools to gain the market in the community 3. Tools activities of the Public Relations Public Relations tools and activities are used to promote a strong positive attitude and behaviour among the consumers for the business. These methods are used to help the willing consumers to become customers of the business(Business Source Premier, 2013). The tools used for the Public Relations are cost effective and these have control in a greater degree. These PR tools build the reputation of the business. Appropriate PR tools for the business The business organisation sets appropriate goals to build the reputation of the organisation by understanding the target market. The understanding helps the business to choose correct PR tools for the desired job. For the successful PR tools, the following steps are taken care. Taking decisions on the appropriate PR goals The business organisation requires deciding the type of reputation that it wants to set for the respective organisation. The organisation should decide its business area and its characteristics that will draw to most of the new customers(Daugherty, 2009). The organisation also needs to spread the newsworthy of its business and should set the big ideas that the customers will talk about this. Need of Smart goals Specific The business should be very clear in stating the area that it wants to achieve. Measurable The business requires setting the tangible measures so that it can measure the result of its business. Achievable The business needs to set its objectives that can be dealt within its capacity and budget. Relevant The business should set its objectives so that it will improve the specific aspects of the business. Time-bound The business needs to set its objectives that will be achievable within the period of time it wants to achieve. Development of the key messages of the business The business needs to formulates statements that clearly answer the different questions like who, what, where and why of the respective business. The statements developed by the business will be used as the part of the PR material in order to showcase it to the business(Branson, 2013). The factual statements will be the key messages and they are written in small sentences. The business will have five or six sentences as its key messages. Development of the Public Relations budget The business needs to invest funds for PR. The PR agency can also be appointed to manage the PR activity of the business. The business needs to make the budget for different kind of things like direct mail of the media kits, on the items of the promotion, events, on sponsorship and on the brochures(Forbes, 2013). The business needs to set a budget for the annual investment in Public Relations. Identification of the target audiences The market segment is very important for the marketing plan. The business will make an assessment on the information of the customers, how the customers live and where the customers will get the information(Kazokiene, 2011). The information will help the business to identify the required best PR tools and tactics for the business. Popularising the best PR opportunities Spreading the success stories among the customers is also a method to gain business opportunities. It is necessary to identify the material that will assist to build the profile of the business. The entire business team should consider it as a practice and work to spread interesting stories. The PR materials are required to be used for the target audience and the effective PR tools will be helpful to this. The successful stories may be like the story of the business anniversary or achievement to be ventilated in the community through the newspaper. The community group like Rotary and Lions can be involved in the process(Lewis, 2007). The business can make a media release about the successful business growth featuring some photographs, images in the newsletter. The customers and the business process can also be shown in the case study with good pictures. Shaping the Public Relations to the target audience The PR tools and the media tools will be helpful for the specific segment of the customers. The business requires matching the media with the market. IT is important to consider the list of PR tools the activities and the appropriate media channels are required to be chosen in order to reach the customers. The records of distribution sources will be built matching the target market. This will be done after making research on the community groups, websites, and the media sources of local or regional(Bakhuya, 2015). The business needs to develop media sources to reach the customers so that the business organisation will make a choice to mix the tools. The social media sites like Facebook twitter etc can be used by the business to spread the success story. In the website of the business organisation the success story can be written. Measurement and improvement of PR The success of the PR activities is required to be measured. This will help to identify the tools and tactics that are beneficial. The business will avoid the activities that are not useful and do not have productive results. While measuring and enhancing the PR activities it is important for the business to study the target customers and the segment of the costumes. The achievements of the business are to be identified in the PR activities of the business organisation(slideshare.net, 2014). The assessment also needs to verify the key messages of the organisation. What how to measure The target audience needs to be focused. This will help the business organisation to direct its PR efforts. Due to the PR activities, the business will make required changes in the awareness, attitudes behaviours. In this measurement process, the quality media coverage is assessed. It evaluates the number of times the key messages reach to the customers. This also evaluates the contact of the customers and their frequency after they receive the newsletter (Macnamara, 2011). The email, website accesses are also assessed. The growth of the business is identified after the evaluation of the business in social media, referrals from the word of mouth, awareness, and people inquiring about the business of the organisation. The increase in the sales of the business determines the growth of the business. Survey method in order to measure PR The survey will be made to measure PR. In the survey questions will be asked to the customers about the information they get about the business(balance.com, 2016). The survey will focus on identifying the awareness, attitude, and behaviour of the customers towards the key messages of the business organisation. Measurement criteria of the PR The measurement of the PR focuses on getting both qualitative and quantitative outcomes. In this process, the evaluation will design a series of questions. This will identify whether the business reaches to the target audiences and which key message has reached to the target audience (Crewe, 2000). Tools and activities of the PR are appropriate or not and whether they are successful. This will also discuss the materials taken by the media channel. The business will also measure what tangible responses it is getting from the customers. This will help the business to identify the appropriate idea about the effective PR activities. Decision making on the PR of the business The tools, activities the materials used for building the reputation of the business is needed to be evaluated (study.com, 2015). In this process, there is need of identifying whether the activities have positive traits. If the activities have positive traits and do not reach the customers then the business needs to continue to work till the activities reach to the customers. There is always need of reviewing the market research. The gathered information about the segment of the customers assists the business to target the audiences in a better way. The objectives that are identified in the market plan of the business will be suitable to PR tools approaches. Good PR is always effective for the business. It is a continuous creative process. The business organisation requires remaining positive on its approaches so that it will gain positive responses from the customers and the business will get maximum benefits in the future (womeninpr.com, 2012). Conclusion Thus there is need of focusing on some strategies to grow the small business and popularize it. The small business requires focusing on encouraging the customers to interact with the owner of the business. Rapport building helps the owner of the business to retain the customers for the long run. The growing relationship helps the business to understand the needs of the customers shop that it can match the products as per the needs(pria.com, 2014). The knowledge about the product of the business becomes very helpful for the small business to gain more confidence in the business. This will help the small business owner to meet the needs of the customers. The customers database can help the small business to build a relationship and track the networks. The database of the customers will provide a valuable source of information. This will help the in-store business to identify the needs of the customers. The in-store business also requires developing its business environment. It requires to display the products list or new arrivals so that the customers get attracted to it. The most important work for the small business owner is to polish the sales skills. The skills such as conversation skills, listening skills, and communication skills are required to be developed. This will help to build lasting relationships with the customers and grow a business that is quite rewarding. Bibliography Bakhuya, J. (2015). effect of communication strategy on strategic planning in african . Retrieved 02 11, 2017, from erepository.uonbi.ac.ke: erepository.uonbi.ac.ke/.../Bakhuya_Effect%20of%20communication%20strategy%20o balance.com. (2016, 08 6). Developing Your Public Relations Media Plan - The Balance. Retrieved 02 11, 2017, from https://www.thebalance.com Small Business Marketing Public Relations Branson, E. (2013). Campaign in a Box: Creating a Universal Public Relations Plan for. Retrieved 02 11, 2017, from digitalcommons.calpoly: digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1070context=joursp Business Source Premier. (2013). Understanding Your Audience. Strategic Planning in Public Relations , 24-31. Crewe, L. (2000). Geographies of retailing and consumption. Progress in Human geography , 24 (2), 275-290. Daugherty, E. (2009). Strategic Planning in Public Relations: A Matrix that Ensures Tactical Soundness. Retrieved 02 11, 2017, from Public Relations: Strategies And Tactics, 9/E: https://books.google.co.in/books?isbn=8131727432 Elsworth, S. (2013). Shop Small campaign launched to save our local businesses. Retrieved 02 10, 2017, from https://www.news.com.au/finance/small-business/shop-small-campaign-launched-to-save-our-local-businesses/news-story/0edeeab06cd908aa7c73fb01e6ec1f2d Forbes, S. P. (2013). Applying Strategic management to Publci Relations. The Public Relations Journal , 48 (3), 32. Kazokiene, L. (2011). Criteria for the Evaluation of Public Relations Effectiveness - CiteSeerX. Retrieved 02 11, 2017, from citesserx.ist.psu,edu: citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.922.6052rep=rep1 Lewis, T. (2007). Improving Connections with Consumers. PRweek , 14. Macnamara, J. (2011). PR Metrics - AMEC. Retrieved 02 11, 2017, from amecorg.com/wp-content/uploads/2011/10/PR-Metrics-Paper.pdf pria.com. (2014, 03 18). PR Campaign Planning - Events Training - Public Relations Institute .. Retrieved 02 11, 2017, from www.pria.com.au/training/event/pr-campaign-planning Queensland Government. (2016). Public relations tools and activities. Retrieved 02 10, 2017, from https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/pr/tools-activities slideshare.net. (2014, 09 05). Public relations - SlideShare. Retrieved 02 11, 2017, from slideshare.net: ww.slideshare.net/parveenkumarchadha2/public-relations-38731208 study.com. (2015, 05 31). What Is Employee Relations? - Definition Concept - Video Lesson. Retrieved 02 11, 2017, from study.com/academy/lesson/what-is-employee-relations-definition-lesson-quiz.html womeninpr.com. (2012, 01 10). 12 steps to a successful PR campaign Women In PR. Retrieved 02 11, 2017, from womeninpr.com: https://womeninpr.wordpress.com/2012/01/10/12-steps-to-a-successful-pr-campaign/ Public Relations Project and Campaign Planning Question: Discuss about thePublic Relations Project and Campaign Planning. Answer: Introduction (Statement of the Problem) The purpose of this report is to make a social media PR plan for Myer. The plan will help the organization to manage the social media response, which is caused due to the cavorting of a leading cloth model with of one of the married executive of Myer. The event took place at Spring Racing Carnival, where one of the popular models of the company displayed unexpected behavior and therefore, lowered the public reputation of the company. Moreover, this behavior was being filmed by the media personals present in the event, which is being later posted in the social media platforms. The video got viral and there were several gossips among the public about the incident. The management of the event has to face embarrassment and the reputation of the company also got compromised. The social media plan aims to restore the reputation by providing proper explanation to the public about the facts that took place in the incident. PR Social Media Plan The social media website is the fastest growing online platform of the present days. Hence, this is considered to be one of the most reliable and popular source to attract the attention of public and also provide valuable information. The goal of the plan is to provide broad description of an events or information about a business organization (Nazari 2016). The social media marketing is one popular method for promotion, which is used by all major companies to get public attention. The successful execution of the plan will help to deal with the issues, and also provide strategy to fulfill a specific objective. It will also help the organization to provide necessary message to the public (Cheek, Ferguson and Tanner 2013). Target Public The news of the social event of Myer is being published in all the major social media platforms. The target audience for this plan includes all the members and public, who were preset in the public event. All the customers and clients of Myer, who got influenced by the events also, need to be aimed. The stakeholders of the company also need to be given strong message about the causes and the circumstance of the incident. Objectives (SMART Objectives) The objectives for the PR social media plan are set with the help of SMART goal technique. With the help of the elements of the SMART objective, it is possible to target the specific audience and therefore, provide them with the required message. Following are the criteria for the SMART objective: Specific: With the help of the specific target the chance of the success of the plan is much greater. In this case, PR plan made need to focus on providing the information about the incident, which took place at the Spring Racing Carnival. The time of the event need to be focused at the social event of the Myer Company. The main constraints for this plan are created due to the unusual act of the model. The plan will help to remove the false ideas, which exists in the mind of the people. Measurable: The success of the social media plan can be evaluated by measuring the total number of people, who changed their opinion about the incident, related that took place in the Spring Race Carnival. The response of the public can be collected using online survey at the social media websites. With more number of people supporting the campaign of the social media plan, it will help the Myer Company to restore their reputation. Actionable: It is important that the objective of the plan can be completed within a definite period of time. The video of the social event got spread in a very short period of time. Hence, it is essential to manage the resulting media response in short period of time so that it is possible to restore the reputation of the company. Realistic: The PR plan of the counter social media needs to be realistic, which will help the public believe upon their opinions and thus, it will be possible to deal with the win the trust of the people. The justification, which is being provided in the plan, needs to provide legal evidence, which will proof the actual incident that took place in the event (Kelley, Sheehan and Jugenheimer 2015). Time based: The objective of the plan should be fulfilled within definite period and deadline. This will help to avoid the gap of the response time (Moreno-Munoz 2016). Strategy and Tactics The approach of the social media plan needs to be informative, which will help to discuss the events of the incidents that took place at the spring race carnival. The social media response should be given in popular platforms namely Facebook and Twitter, where the video of the event was published that ultimately lead to gossips among the public. It is essential for the company to assure the public that it is one exceptional incident and that the persons responsible for such unaccepted behavior should get the deserving punishment. The management of the company also needs to provide assurance, which will help to avoid happening of such unaccepted behavior in any future events of the company. With the help of community with the social media platforms, it is possible deliver message to wide range of public. Evaluation The success of the social media plan can be measured by the response given by the people in the social media platforms. The public is expected to give mixed response as it will be not possible to convince all the people with the regarding the fact of the events. The social media plan will also help to restore the reputation of Myer Company, which was compromised due to the embarrassing event at the Spring Race Carnival. The senior executive of Myer, who was involved in the activity, might also be detained from the activity. Conclusion With the help of prefect social media plan, it is possible to deal with the negative responses, which occurred within the public after the event of the Sprung Racing Carnival. The elements of the SMART objective, it is possible to make the PR social media plan. This will help to restore the reputation of the company, which got compromised. Reference Cheek, R.G., Ferguson, T. and Tanner, J., 2013. Consumer-centric strategic social media plan for small and medium-sized enterprises.International Journal of Business and Social Research,3(1), pp.1-11. Kelley, L., Sheehan, K. and Jugenheimer, D.W., 2015.Advertising media planning: a brand management approach. Routledge. Moreno-Munoz, A., Bellido-Outeirino, F.J., Siano, P. and Gomez-Nieto, M.A., 2016. Mobile social media for smart grids customer engagement: Emerging trends and challenges.Renewable and Sustainable Energy Reviews,53, pp.1611-1616. Nazari, A., 2016. Developing a Social Media Communication Plan. InStrategic Integration of Social Media into Project Management Practice(pp. 194-217). IGI Global.